Fresh Couture was inspired by Nathan’s formative years growing up in the vibrant north eastern city of Newcastle Upon Tyne in 2013.
Part of a style conscience youth movement that loved to dress well; seeing his friends and peers in their sports-wear staples by days and also upscaling their urban style for the nights on the town.
Next, whilst playing competitive Rugby League Nathan had several hours at home each day where clothing design and manufacture captured his imagination. He was able to gain an education about Yoke, Box Plate and Neck Drop from his mother who was a seamstress.
Together they took on the rise of pocket t-shirts and later athleisure to offer the youthful cohorts of the Newcastle a focused brand alternative fuelled with exciting concepts that was taking on the best in the industry.
Fresh Couture is about the mixing of ideas; understanding sporting heritage and context underpinned by contemporary needs and aesthetics.