As winter starts to break we wanted to increase the pace of our luxe game and introduce fabrication that elevates our archetypal Strike Collection to a new plain...We're proud to reveal our Velour Strike ⚡️ Collection.
When our design team is evaluating fabrics and materials for future collections lots of care goes into how the fabrics work together as a package, along with how they will feel on the body and in the hand along with the all important style aesthetic.
Some of you will have noticed that we trialled a Velour Strike T-Shirt in our July drop to test its popularity. We knew that we loved the concept in-house, but we wanted to test how it performs commercially before going all-in.
Its performance in July was staggering. It was outselling many of the summer specific styles, and it was doing it without any marketing push. We knew this was a natural winner and quickly green-lighted the full collection for an early November drop....and here we are.
Both the Black & Grey colourway collections feature Hoodie, Sweatshirt, Jogger & T-Shirt so you can combine your perfect tracksuit combination.
Shop Velour Strike Today.