Spring / Summer is always an exciting collection as we get the chance expand our creative thinking and explore brighter colours and new design concepts.

Fresh Couture SS21 T-Shirt Drop

This SS21 T-shirt collection is about depth and 3 dimensional application to add intensity to our legendary Strike Logo™️. 

Behind the scenes the design process as been littered with challenges as we cope with lockdowns, remote working & factory closures...but we were determined not let those issues limit our ambitions.

Official Fresh Couture Trio Strike T-Shirt

 The issues we've listed there are just the tip of the iceberg generally speaking, and we know that many people have been battling with many other worries including health and finances and this is why this collection has grown to have a deeper meaning.

"Many designs developed much deeper meaning relating to the global issues surrounding societal, health & environmental.

'Horizon' evolved a double meaning, both for sunny horizons we enjoy when holidaying, but also the prospect of a better world coming into plain view.

Stay positive and look after that mental health. "

Our 'Progress T-shirt' is about moving forward with a new normal, and to sit along side we have 'Worldwide Strike' to symbolise global unity.

Official Fresh Couture Horizon T-Shirt 

Shop the SS21 T-Shirt Collection Here