Wednesday, January 15th, 2020 saw the Fresh Couture Team head up to rural Northumberland to drive tanks (Yerp, Tanks!) and to shoot our highly anticipated S20 collection, featuring Utility, Vests, Denim and new pieces of cut & sew sportswear.

Fresh Couture Belvoir Trackset

The Fresh Couture S20 collection channels bold colours, fashionable utility and a host of design touches & embellishments placing the brand in the spotlight of contemporary athleisure and streetwear must-have's.

Dropping in late January, the Utility Pack is an essential part of the season. You only need to look back to Stormzy headlining Glasto, and Skepta’s Warehouse project show to know that the utility styling especially the vest is going to be a serious staple during the coming months.

Fresh Couture Invicta Vest in Black & Sand

The Colmar Family grows in S20 with the introduction of the Colmar Quarter-Zip Tracksuit that will provide another chance for customers to get their hands on a material that was virtually impossible to keep in stock during AW19.

Fresh Couture Colmar Quarter Zip in Black & Almond

Central to the brand’s vision for creative designs this season is the Aime in Tee, Hood & Jogger. A unique black and white dye wash sets all three garments apart making for standout pieces that can be worn as a combination for leisure or as separates for a night out. Seriously though, take a second to appreciate that pattern. 

The transparent rubber badge is a major move too, a prominent detail that sets many of our pieces apart especially the Kyle in Tee, Hood & Jogger. Featured throughout the collection larger on the fronts of hoods and pullovers or smaller on sleeves and joggers, these rubber badges along with our plastisol logo prints, are key features this season giving our brand’s garments a cult visual marker.

As mentioned products will be dropping in from late January 2020, so stay locked to our social channels below videos and drop dates! 🔓