Without giving away too many secrets, instead of designing collections based on 4 seasons, Spring, Summer, Autumn & Winter, we actually design 8 drops per year.

It makes our design process more responsive to your style related needs, and means we can introduce more new & exciting designs.

With each drop comes a design session, and from this design session we pull together concepts based on trend, colour, material to help guide our ideas and inspirations.

Alliance Hoodie

NY:LON is the amalgamation of two ideas. Its a material story, but also a story of lockdown.

New York City & London have played an important role personally for the design team. They are inspirational cities we are desperate to visit once again, as soon as it is safe to do so. 

Nylon is the material ingredient that really makes these products sing. We have added pockets, hoods and panelling to our classic fits which combine to make the NY:LON Collection.



Shop Official Fresh Couture Funnel hoodie