As you know we are dropping newness every month, and February sees the release of our Spring 20 // Drop 2 collection focused on Acid Washed finishes and rubberized embellishments.
Even though it looks like we shot this video in Santorini, it was actually the breezy Northumberland coastline around St Mary's Lighthouse...Check out the blue skies tho! 👌
We're lucky to be based in such an incredible part of the U.K. 💯
Central to the brand’s vision for creative designs this season is the Aime Hood, Tee, and Jogger. A unique black and white dye wash sets all three garments apart making for standout pieces that can be worn as a combination for leisure or as separates for a night out. Seriously though, take a second to appreciate that pattern.
The transparent rubber badge is a major move too, a prominent detail that sets many of our pieces apart. Featured throughout the collection namely the Kyle below. You will spot larger on the fronts of hoods and pullovers or smaller on sleeves and joggers, these rubber badges along with our plastisol logo prints, are key features this season giving our brand’s garments a cult visual marker.
Next up is our colour pop for the season as we start to welcome the brightness of spring 2020 into our consciousness. We introduce the Palms Hoodie featuring vertical pastel panelling along with the signature acid-washed finish and the rubberized badge to sign it off.
Rest assured we have t-shirts to support the range with two colourways that go back to our brand roots. Below is the Josh T- Shirt in Lavender finished with the acid wash, screen-printed sleeve details, but we didn't finish there. We added a nylon pocket with velcro fasteners and signed the whole design off with a blacked-out rubber badge.
As always head to our New Arrivals page for the latest drops!